For The Love Of God, Can You All Give Nokia A Break?

I love Nokia. I hate Nokia. I might not be schizophrenic in other aspects of my life (the jury is still out on that), but I am definitely schizophrenic when it comes to Nokia, and I go through a thousand emotions every time I hear the brand’s name uttered. I have loved them unconditionally before: the brand, the people behind the brand, and the people I met thanks to the brand from bloggers to fans to PR teams. Last year, I kicked them hard, like many unconditional fans I moved to Android and HTC, and I continue to be harsh on them every time I notice something that just doesn’t make sense, in their marketing, their software, their decisions, their products, and every other aspect they are involved in. I am passionate like that, and when I know a company has a huge potential, I can go overboard in expressing my feelings when they just don’t get obvious things right.

But this?!

The last few weeks have been nothing but a hell hole for me, and I can only imagine it being thousands of folds worse for Nokia employees and managers. Their share is dripping, analysts and fans are out pointing fingers at Elop and Windows Phone demanding yet another strategic change, there are hundreds of rumors everyday about someone wanting to buy them out. I’m pretty sure tomorrow I will read a rumor about the Falafel stand near my house bidding for the Smartphone division of Nokia, and some idiots will spread that until it makes the headline of the New York Times!

It is ri.di.cu.lous.

Grab your nearest North American / Western Hemisphere analyst and smack him a few times. Tell him “nothing has happened yet, stop spreading the rumors”. It’s as if to show how knowledgeable they are, they search for the sleaziest possible thing to say about the company and publish it. Didn’t your momma teach you that kicking a man when he’s down is cowardly and irrespective? I refuse to take part in bullying a weakened boy, and so should you. What baffles me is how fast these spread, from fans and haters alike, as if bashing Nokia is the new cool thing to do. Not to say that some of the articles aren’t honest and legit, there are ones, but the majority is silly speculation that is only serving to drag the company lower.

You love Nokia? You want the best for them? Stop talking about them.

Give them a break. Forget they exist. Let them paddle through the mud of whatever hole they dragged themselves into, let them do it alone, they are big boys. Forget their current products, forget their promised software updates, forget the latest and cutest Qt application that has been released. None of this matters. Not now. Not in the big scheme of things, anyway. Overcome your urge to try to help them by promoting any of these because it will only serve to fuel the fire of the haters, “a new application for Symbian, wait, isn’t it dead?” “as if Anna can raise a dead corpse!” “yes the E6 is cool, but Symbian? oh noes!” And that in turn fuels the analysts. Which fuels the share drop. Which fuels more rumors and rumor denials. Which fuels more public hatred.

Just stop.

Have a break, have a KitKat. Seriously.

Just like there are 5 stages of mourning, there are 5 steps to understanding Nokia’s situation now. Make sure you go through them all:

  • Symbian is gone, which is a shame, really, because as I have said numerous times before: “there is nothing inherently wrong with Symbian”. It needed a facelift, an ecosystem for developer enthusiasm, and some nifty modern functions like cloud integration and sharing and notifications. But by the time Nokia noticed that, Symbian already had a bad aura around it, not because of me or you who know it all too well, but because of those who tried it and expected it to be something else. There was no going back for Symbian.
  • Qt doesn’t matter. Right now, if you pick a Symbian phone, you will find a Twitter application for it, a Facebook app, Read It Later, Google Reader, Dropbox, Gmail, LinkedIn, Foursquare… most of which are written in Qt. And they are surprisingly beautiful and blazingly fast. Except all of these are either made by independent developers or Nokia themselves, not the original company. THIS is why Symbian and Qt had to die. Because no one except the fans was willing to work on it. And the fans don’t have multi-million ventures to their name. And the multi-million ventures weren’t fans. Sad story.
  • Nokia’s only strategic mistake was this: they noticed Symbian needed drastic changes too late. It wasn’t killing Symbian, nor the Microsoft alliance, nor the dismissal of Android, nor the hiring of Elop. Those all were decisions made because of the mistake. And the mistake was that.
  • Windows Phone + Nokia is a brilliant vision: I will keep saying it. Windows Phone gives me the hope to think that I will purchase a Nokia branded device with my own money and be completely confident with my purchase. Not because of it being a third wheel to the Apples and Androids of the world, but because of it finally offering a continuum of mobility and convergence as I have always wanted it to be. And I say this as someone who feels like poking my eye with a fork every time I am compelled to use a Microsoft Windows computer.
  • The profit share, market share, and mind share loss was expected, maybe not in the numbers we are seeing now (thank you again silly people), but it was expected. And it was “wanted”. For the new order to rise, the old order had to fall, and while we wait for the rise to take place, we are only seeing the fall. It’s a free fall, yes. And as with gravity, the more you fall, the faster you fall. It’s physics, and it’s poetically similar.

So yes, all of these, they are certainties. Nothing anyone says, nothing anyone does, will change any of them.

What the words and rumors can change is how fast and how well Nokia rebounds.

Keep on pushing them and they will push an unfinished product. Keep on asking them for another strategy change and you will reduce their credibility and end up with another “transition year”, God knows we’ve had enough of those! Keep on criticizing Elop and fueling rumors, and he will have to spend less time picking up the pieces and more time responding to the silliness abound.

Nokia is still Nokia.

With its scarily good logistics management, infinite Asian and African popularity, incredibly awesome hardware builds, amazing camera optics (EDoF aside, what a joke!) and insanely good all-encompassing mapping software, Nokia is still Nokia. They have the means to get back, they have the will to get back, but you are only making it impossible for them to do it. Which brings me back to my first idea.

If you love Nokia, for the love of God, give them a break.

And now that it’s said, I will go back to my radio silence.

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About Rita El Khoury

Mobile obsessed since 2006, Rita launched her Dotsisx blog in 2007 to later join Symbian-Guru.com and FoneArena.com. She's a full-time pharmacist with a fixation on medical mobile apps. You can find her personal website at ritaelkhoury.com as well as follow her on Twitter @khouryrt.